Behind The Scenes The Making Of A Cover

Purists note: I’ve glossed over the typography part: we’ll cover that in a future installment. Come back each Wednesday for upcoming stories which will include product reviews that you won’t find in PopSci, movies, TV, books and the arts in general and of course more insider secrets. We hope you like what we’re doing and we’d love to hear from you, about these stories and the magazine’s design in general. Intelligent Design. The science behind the art. The art behind the science. In this installment, watch creative director Sam Syed’s video explanation of all the details that go into making a good first impression.