It’s also built on the new Alexa Connect Kit, which the company hopes developers will use to bring more gadgets into the Alexa ecosystem with less friction. A microwave that sends for more popcorn is silly, but a washing machine that re-orders detergent or a dishwasher that orders more soap makes more sense. There are already ways to get Alexa in your car, but now there’s officially an Echo device designed to chill in your automobile. The $50 device will be invitation-only at first, and will cost just $25 for early adopters. Its primary function is to enable the new location-based Routines, which are group of actions that happen when you’re in a specific place. So, if you wanted lights to turn on or music to play when you get home from work, this extra Echo would help enable that. The Echo Dot is the cheapest way to cram Alexa into your home. But, it’s not a pretty device, even for a $50 gadget. The new Echo dot, however, looks a lot more modern with a rounder body and a fabric wrap. It looks a bit like a squashed Apple HomePod. The Echo Plus is the other Echo device to get a new look, including a similar fabric wrap to the Dot, as well as a temperature sensor.

Echo Input

If the $50 Dot is still too complicated or expensive for your taste, then the $35 Echo Input adds Alexa functionality a speaker you already own. It connects via Bluetooth or headphone jack and it doesn’t have a speaker of its own.

Echo Sub

Multi-room audio has been in Alexa’s repertoire for a while now, but the company is starting to take its role as a Sonos competitor more seriously. The Echo Sub is a $130 subwoofer that adds some much-needed bass to Echo-based sound systems. Add stereo pairing to the equation on typical Echo speakers and you can make yourself a 2.1-channel sound system for less than the price of a $699 Sonos sub. It will ship on October 11th.

Echo Smart Plug

Echo Wall Clock

Setting timers is one of the most common uses for an Alexa device, and this traditional-style clock has LED indicators to show you when your timers and alarms are set to go off. It’s only $30 and it’s not bad-looking, but it certainly seems like a luxury item unless your old clock breaks and your house isn’t close enough to the cathedral to hear the bells chime each hour.

Echo Show

Fire TV Recast

Alexa Hunches

There were a few other software-based announcements, but perhaps the most interesting is the new Alexa Hunches feature. It’s an evolution of the company’s AI, which allows it to try and follow logical threads to anticipate your needs. So, if you tell Alexa you’re going to bed and it notices that your door is unlocked, it will tell you and offer to lock if for you, assuming that you have a smart lock. This kind of learning takes tons of data for the system to practice, and with an ever-increasing number of Alexa-powered devices watching and listening to whatever we do, it could have enough data to develop rather quickly. We’ll get an idea of how Google will respond with news about its Google Assistant tech early next month.